Every business has its needs for working capital, management and investment. Yet many times the investors or owners don’t agree on the quality, amount or the timing. This can become most problematic. In some cases where ownership is held by several parties, each owner’s objectives may differ as well, further complicating things.
Most businesses have limits to how successful they can be. Sometimes they disappoint their owners. A classic example is a VC-backed startup that will never be more than a lifestyle business. We are often an outside voice of reason that helps the parties manage the business in a way that optimizes within the realm of the possible.