Many mid-market companies don’t have a full-fledged CFO, especially if they are smaller or their capital structure is simple. In these firms, the CEO has the primary responsibility for understanding the financial statements and overall financial performance and making adjustments as needed. We guide and build skills and confidence in these CEOs.
Larger mid-market companies or those with outside investment have CFOs who should bear a greater responsibility. Yet the CEO still signs his name to verify the financial statements and must manage the CFO, who often is more conservative than the CEO. Understanding how to read the CFO’s signals to avoid ignoring the critical warnings and know when to take measured risks despite a CFO’s concerns is a crucial CEO skill.