Having a clear idea of the business’ strategy isn’t enough. Every executive in a company must know his specific objectives, have a crisp time frame for achieving objectives and completing projects, and an ability to share that plan. This is the essence of business planning, and monthly/weekly reviews: to insure that all parties are on track.
It doesn’t have to be a laborious process, but it does take work and discipline. We have a tried-and-true process that can be implemented in four to six weeks and easily monitored.