2009: The CEO Insomnia Factor Newsletter
The CEO Insomnia Factor explains problems common to chief executives and methods of addressing them. These are our 2009 issues.
Hidden leaders can appear anywhere in your life, whether business or personal. Here’s a story of one person who might have been low on the social ladder, but who touched people’s hearts in a big way.
The market and your competition are changing all the time. Similarly, the sales and marketing function of your business needs tending all the time. But which principles apply to business aspects that are 80% science and 20% art?
Team fatigue doesn’t just happen in economic downturns. Many businesses face this even in good times. When objectives are missed and the going becomes tough and slow, how do we get our team to charge ahead?
Any business cycle downturn produces unique opportunities for the CEO who is prepared to take advantage. What systems and people should you have in place, and when should you strike?
In the adverse conditions that exist in today’s economy, CEOs must be realistic about achievable objectives, not over-spending or panicking in futile attempts to grow revenues or profits. What’s your call: do you change direction or continue to buck the headwinds?
Adverse customer decisions impact much more than our financial statements. They affect CEO values. This is a consequence that all of us as chief executives must think deeply about.