Perception counts.Internally, as the headcount grows and CEOs have less daily contact with larger numbers of the team, that team has to rely on the speaking and presentation skills of their leader to make judgments about the company. Gossip via an ever-growing number of online channels will shape opinions, and the CEO must be able to communicate persuasively to counter mistaken beliefs.
Externally, customers, vendors, analysts and public investors all assume that what they see and hear from a CEO is the best he or she has to offer.CEOs bring us in to develop their skills messaging internal and external stakeholders.
