We are a consulting firm of former chief executives who improve the skills of mid-market company CEOs who are navigating major shifts in their business or marketplace. We help these CEOs rapidly elevate their game and lead their companies to the next level and beyond.
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Published on Forbes.com
Read CEO to CEO Founder Robert Sher’s Forbes.com articles here:
- Google Can Survive Too Much Innovation, You Can't
- Will Instagram Be a Billion Dollar Loss For Facebook?
- Loyalty to Your Underlings Can Be a Terrible Thing
- Why Half of All M&A Deals Fail, and What You Can Do About It
Clients
Our CEO clients typically lead one of three types of mid-market companies:
Newsletter
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Defying Gravity: Preparing for the Inevitable Downturn in Your Core Business
Nearly every successful middle-market company eventually faces a swarm of competition. When their core business…
On Rob
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“We hired Rob to help us understand business development strategies for our company. We had always had a growth-by-referral strategy, but as we grew larger, we needed a more programmatic growth strategy. We have experienced phenomenal growth by applying the principles that Rob outlined for us. He brought and embedded a new thought process in us.”
- Rae Lee Olson, Principal and Chief Operating Officer
of The Vita Companies, an employee benefits
advisory and administration firm. -
"Rob has been an invaluable advisor to Beat the Traffic, helping me for strategy as well as for solving day to day tactical challenges confronting Beat the Traffic. Bootstrapping a high tech company is a daunting pursuit; Successful entrepreneurs must react very quickly and reinvent themselves constantly. Rob has the ability to quick grasp the gist of complex issues affecting employees, customers, and competitors, and recommending good solutions. Rob also has a vast network of connections. Rob has consistently delivered tremendous value."
- Andre Gueziec, CEO of Beat the Traffic
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“Rob Sher has been a wonderful resource for confidential advice for me in the CEO position. I was happy to become his first client and have reaped the benefits since.”
- John Rule, CEO since 1995 of
Applied Aerospace Structures Corp., a 370-employee, Stockton, Calif.-based manufacturer of lightweight aircraft assembles.
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